One of the most common questions asked web developers (usually after a site is built) is how we can help them get visitors to their new site. The process we use to do this is what is called search engine optimization or SEO. Although the reality is that getting visitors to a site actually involves much more than working to make a site search engine friendly.

First comment: SEO should not begin AFTER a site is built. A significant amount of SEO should be done while the site is being built. So ask about his when you start the process, not when a site is finished!