In a recent post by Google on their webmaster central site they announced what has long been expected:

“Starting April 21 (2015), we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”

I have told all new clients for the past several years that any site we build for them should be built to be mobile friendly. Many clients don’t understand this. They still see what they do on their computer as separate from what they do on their smart phone. They believe a website is for their computer and the phone is for apps.

mobile-readyHowever, what many don’t realize is that the number of people who surf the internet (is that even a term anymore?) are doing it more from their phones then they are from their computers. So…if your website doesn’t work well on a phone, it will be quickly bypassed for another that does.

Now that Google has made this announcement, the reasons to upgrade your site to mobile friendliness have grown even stronger. You now will get a better ranking if your site is effective on a mobile device. The opposite would naturally be true – your site will decline in ranking if it is not mobile friendly.

For some, moving to mobile friendliness takes a major overhaul. If you had your site built in the pre-mobile days it is likely going to need a completely new build in order to respond to this need.

At we are offering to convert our clients sites at a reduced rate to help you get up-to-date. If you are interested in talking about this. please fill out our contact form.

How do you check for mobile friendliness? The easiest way is to look at your site on a smart phone. What do you see? If your site looks tiny and it requires zoom-ins to see anything, then it is NOT mobile friendly. A mobile friendly site auto adjusts to the device. So, two columns line up as one column, and items on a page line up vertically as one scrolls down. So, an image that on your computer is to the left or right of your text will actually display above or below the text on your phone or tablet.

Leave a Reply

Your email address will not be published. Required fields are marked *

Post comment